Become a Pioneer

Embark on becoming an I Prefer Pioneer, our first-class program for standout members who lead by example.

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Loyalty Ambassador Certification

Your Ambassador Journey has started!

You have 45 days to complete all the steps and unlock exclusive rewards and recognition.

Certification Program FAQ's
Time Remaining
44
Days
:
23
Hours
:
59
Min
Get Started: Complete Your Ambassador Profile

We’d love to get to know you a bit! Please fill out your Ambassador Profile.

edit profile
Your Ambassador Course Progress

To receive official course completion status, you must successfully complete all lessons and associated activities. Incomplete courses will not be eligible for certification

1
Lesson 1: An Introduction to the I Prefer Program
A high-level overview of the I Prefer Hotel Rewards program, including our value proposition, locations, and brands along with what makes the program valuable to our guests.
2
min
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Highlights In This Lesson:
  • I Prefer Hotel Rewards is the world's largest loyalty program for independent hotels.
  • The I Prefer portfolio has over 650 hotels in 80 countries.
  • Preferred Hotels & Resorts and Beyond Green are our two brands represented within the I Prefer program along with our Affiliated Programs, Historic Hotels of America and Historic Hotels Worldwide.

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2
Lesson 2: Understanding Member Tiers & Benefits
Review our three membership tiers and the associates benefits Members expect during their stays with us.
3
min
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Highlights In This Lesson:‍
  • I Prefer Hotel Rewards has three membership tiers: Silver, Gold, Titanium
  • Standard benefits include: points on eligible bookings, exclusive Member rates, early check-in* and extended late checkout*, room upgrades*.
  • Gold & Titanium Members receive all standard benefits plus a curated Welcome Amenity during each stay.
  • Titanium Members also receive a Food & Beverage offering during their stay.
*Based upon availability.

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3
Lesson 3: Member Redemption Offerings
Discover the different ways Members can redeem their points.
7
min
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Highlights In This Lesson:
  • I  Prefer offers Members multiple redemption options  to use their points.
  • Reward Certificates  are processed through Profectus, our loyalty platform.
  • Reward Nights &  Reward Nights Plus allow Members to use points or a combination of cash and  points for a free night.
  • Reward Nights & Reward Nights Plus are fully yieldable rate plans and drive incremental revenue.
4
Lesson 4: Welcoming Members to your Hotel
Best practices for effectively preparing for member arrival, recognizing them and showing appreciation for their continued loyalty.
5
min
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Highlights In This Lesson:
  • Use the pre-arrival email to prepare for Member arrival
  • Leverage the Upcoming Member Stay Report in Profectus
5
Lesson 5: Driving New Member Enrollments
An overview of various enrollment sources including techniques and approaches for successfully attracting and enrolling new members.
11
min
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Part 1: Member Growth & Enrollment Goals

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Highlights In This Lesson:
  • Enrollment growth in I Prefer is everyone's responsibility
  • Every Hotel has an annual enrollment goal
  • Enrollment goals are based on the number of guest rooms at your hotel
    • ‍

Part 2: Enrollment Rewards Program & Enrollment Tactics

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Highlights In This Lesson:
  • Sign up for the Enrollment Rewards Incentive Program
  • Use Profectus to capture enrollments during the check-in process
  • Capture more enrollments through the custom enrollment links found in PreferredNet

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6
Lesson 6: Maximizing Member Satisfaction
Understanding member feedback and leveraging insights to improve guest satisfaction and loyalty.
10
min
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Highlights In This Lesson:
  • I Prefer measures Member Satisfaction through post-stay surveys
  • Your Hotel's Member Satisfaction scores can be found in your unique link provided by I Prefer
7
Lesson 7: I Prefer Brand Standards
Familiarize yourself with some the key I Prefer criteria requirements for the IQA inspection.
9
min
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Highlights In This Lesson:
  • I Prefer is part of the Integrated Quality Assurance Program
  • The I Prefer desk sign is required as part of your participation in the program

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8
Lesson 8: Performance Metrics
Learn how to effectively interpret your I Prefer Scorecard.
8
min
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Highlights In This Lesson:
  • Your I Prefer Scorecard is published in PreferredNet on the 15th of each month
  • The Hotel's Annual Enrollment Goal is located on your scorecard

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9
Lesson 9: System Proficiency with Profectus
You put the "Pro" in Profectus, our the loyalty platform! Follow along to Search or Enroll Members, redeem Reward Certificates and how to effectively manage reports and member interactions.
30
min
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System Proficiency with Profectus

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Profectus Lesson 1: Introduction to Profectus

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Profectus Lesson 2: Searching For Members

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Profectus Lesson 3: Enrolling New Members

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Profectus Lesson 4: Redeeming Reward Certificates

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Profectus Lesson 5: Awarding Stay Points

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Profectus Lesson 6: Awarding Non-Stay Points

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Profectus Reporting Series

Profectus Lesson 7: Stay & Point Report

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Profectus Lesson 8: Member Enrollment Report

Profectus Lesson 9: Upcoming Member Stay Report

Profectus Lesson 10: Reward Certificate Report

Profectus Lesson 11: Member Detailed Report

Profectus Lesson 12: Users Report

10
Lesson 10: Certification Completion and Next Steps
Summary of key learnings and recommendations for continued growth and excellence as an I Prefer Loyalty Ambassador.
2
min
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Resources Mentioned In This Lesson

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I Prefer
Loyalty Ambassador
Certification Program

Unlock the keys to increased program awareness, consistently exceed Member expectations, and bring loyalty to life like never before!

START YOUR CERTIFICATION JOURNEY

Your Guide To Certification Success!

Exclusive Recognition

Stand out as a certified Loyalty Ambassador, receive a certificate & special recognition on our monthly webinars.

Early Completion Perks

Receive a $25 USD e-gift card for completing your certification by September 30, 2025

Growth Opportunities

Earning this certification demonstrates your expertise in I Prefer and shows your dedication to professional growth.

Complete these steps within 45 days to earn your certification

get started now
1

Get Started: Complete Your Ambassador Profile

Before diving in, we’d love to get to know you a bit! Please fill out your Ambassador Profile.

2

Complete The Learning Path

Get a comprehensive overview of I Prefer and master the core elements.

3

Submit Your Pioneer Application

Take the next step in your journey by applying to become an official program pioneer.

3

Wrap Up With An Assessment

Provide your valuable insights to help improve the I Prefer learning experience for everyone.

Frequently Asked Questions

Is this an optional training for my hotel's I Prefer Loyalty Ambassador?

This is a mandatory training required for all Loyalty Ambassadors; however, all hotel associates are encouraged to complete it as well. Our Members choose to stay with us because they expect consistent recognition, rewards, and an elevated experience. When we fall short on training, we risk falling short of their expectations. Completing the certification ensures you have the tools and knowledge to meet their expectations and build trust.

My hotel has multiple I Prefer Loyalty Ambassadors. Is each Ambassador expected to complete the certification ?

Yes, if you have more than one Loyalty Ambassador, each person must complete their own training. This will allow for seamless transition when one is away from the hotel or there are any staffing changes.

How long will it take me to complete the certification course?

We know your time is valuable & we appreciate your dedication to guests and I Prefer Members staying at your property. The course is less than 90 minutes and is broken into short bite-sized videos, making it easy to digest and retain information. Once you start your certification journey, you have 45 days to complete it in full. To support your learning, you can start and stop lessons and pick back up if you need to step away. We'll be here waiting, don't worry!

How will I receive my $25 gift card reward?

As a limited-time offer, those who complete the certification course by September 30, 2025 will receive a $25 USD e-gift card via Tremendous.com, our gift card provider. An email from Tremendous.com will be sent to the address associated with your certification within 7–10 business days, providing instructions on how to redeem your reward.

Does my certification expire, or will I need to renew it?

At the beginning of each calendar year, you will be required to renew your certification. We will notify you when it is time to refresh your knowledge, ensuring you remain fully aligned with the most current I Prefer program standards and best practices.

Will I receive a certificate or recognition of completion?

Yes. Upon completing the certification, you will receive an official I Prefer Loyalty Ambassador Certificate, which you may proudly display or share with your leadership team as a testament to your expertise and commitment.

Am I required to complete the certification again if I transfer to a different participating hotel?

Yes, if you transfer to another participating hotel within the portfolio, you will need to complete the certification again. This is primarily due to your access permissions within PreferredNet.Net.  We encourage you to familiarize yourself with the specific offerings and amenities of your new property to ensure seamless delivery of I Prefer benefits.

What should I know about the translations in the Certification Course?

Some portions of the platform, including the Loyalty Ambassador Certification Course, have been translated using artificial intelligence (AI) technology. While we strive for accuracy, there may be a percentage of errors in the translations.  Learners may switch back to the English language at any time.

We are constantly working to improve the quality of our translations. If you notice any inaccuracies or have any suggestions for improvement, please don't hesitate to contact us.

Who can I contact if I experience technical issues or have questions about the certification content?

For any technical assistance or program-related inquiries, please reach out to the I Prefer Support Team at loyalty@iprefer.com.

Start the CERTIFICATION now
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