Pick up where you left off
Loyalty Ambassador Certification Course
Ambassador Course
Lessons you'll learn
1
Lesson 1: An Introduction to the I Prefer Program
A high-level overview of the I Prefer Hotel Rewards program, including our value proposition, locations, and brands along with what makes the program valuable to our guests.
Completed
Highlights In This Lesson:
- I Prefer Hotel Rewards is the world's largest loyalty program for independent hotels.
- The I Prefer portfolio has over 650 hotels in 80 countries.
- Preferred Hotels & Resorts and Beyond Green are our two brands represented within the I Prefer program along with our Affiliated Programs, Historic Hotels of America and Historic Hotels Worldwide.
2
Lesson 2: Understanding Member Tiers & Benefits
Review our three membership tiers and the associates benefits Members expect during their stays with us.
Completed
Highlights In This Lesson:
- I Prefer Hotel Rewards has three membership tiers: Silver, Gold, Titanium
- Standard benefits include: points on eligible bookings, exclusive Member rates, early check-in* and extended late checkout*, room upgrades*.
- Gold & Titanium Members receive all standard benefits plus a curated Welcome Amenity during each stay.
- Titanium Members also receive a Food & Beverage offering during their stay.
*Based upon availability.
3
Lesson 3: Member Redemption Offerings
Discover the different ways Members can redeem their points.
Completed
Highlights In This Lesson:
- I Prefer offers Members multiple redemption options to use their points.
- Reward Certificates are processed through Profectus, our loyalty platform.
- Reward Nights & Reward Nights Plus allow Members to use points or a combination of cash and points for a free night.
- Reward Nights & Reward Nights Plus are fully yieldable rate plans and drive incremental revenue.
4
Lesson 4: Welcoming Members to your Hotel
Best practices for effectively preparing for member arrival, recognizing them and showing appreciation for their continued loyalty.
Completed
Highlights In This Lesson:
- Use the pre-arrival email to prepare for Member arrival
- Leverage the Upcoming Member Stay Report in Profectus
5
Lesson 5: Driving New Member Enrollments
An overview of various enrollment sources including techniques and approaches for successfully attracting and enrolling new members.
Completed
Part 1: Member Growth & Enrollment Goals
Highlights In This Lesson:
- Enrollment growth in I Prefer is everyone's responsibility
- Every Hotel has an annual enrollment goal
- Enrollment goals are based on the number of guest rooms at your hotel
Part 2: Enrollment Rewards Program & Enrollment Tactics
Highlights In This Lesson:
- Sign up for the Enrollment Rewards Incentive Program
- Use Profectus to capture enrollments during the check-in process
- Capture more enrollments through the custom enrollment links found in PreferredNet
6
Lesson 6: Maximizing Member Satisfaction
Understanding member feedback and leveraging insights to improve guest satisfaction and loyalty.
Completed
Highlights In This Lesson:
- I Prefer measures Member Satisfaction through post-stay surveys
- Your Hotel's Member Satisfaction scores can be found in your unique link provided by I Prefer
7
Lesson 7: I Prefer Brand Standards
Familiarize yourself with some the key I Prefer criteria requirements for the IQA inspection.
Completed
Highlights In This Lesson:
- I Prefer is part of the Integrated Quality Assurance Program
- The I Prefer desk sign is required as part of your participation in the program
8
Lesson 8: Performance Metrics
Learn how to effectively interpret your I Prefer Scorecard.
Completed
Highlights In This Lesson:
- Your I Prefer Scorecard is published in PreferredNet on the 15th of each month
- The Hotel's Annual Enrollment Goal is located on your scorecard
9
Lesson 9: System Proficiency with Profectus
You put the "Pro" in Profectus, our the loyalty platform! Follow along to Search or Enroll Members, redeem Reward Certificates and how to effectively manage reports and member interactions.
Completed
System Proficiency with Profectus
Profectus Lesson 1: Introduction to Profectus
Profectus Lesson 2: Searching For Members
Profectus Lesson 3: Enrolling New Members
Profectus Lesson 4: Redeeming Reward Certificates
Profectus Lesson 5: Awarding Stay Points
Profectus Lesson 6: Awarding Non-Stay Points
Profectus Reporting Series
Profectus Lesson 7: Stay & Point Report
Profectus Lesson 8: Member Enrollment Report
Profectus Lesson 9: Upcoming Member Stay Report
Profectus Lesson 10: Reward Certificate Report
Profectus Lesson 11: Member Detailed Report
Profectus Lesson 12: Users Report
10
Lesson 10: Certification Completion and Next Steps
Summary of key learnings and recommendations for continued growth and excellence as an I Prefer Loyalty Ambassador.
Completed