Optimizing Beyond the Threshold: Sustaining Momentum and Enhancing Performance
It is essential to consistently strive for excellence in member satisfaction. While meeting the minimum standards is commendable, there exists an opportunity to surpass these thresholds and elevate the guest experience to new heights. Here are two simple strategies to help your hotel enhance its score.
I Prefer Member Satisfaction Scores vs In-House Guest Survey Scores
Analyze Your I Prefer member satisfaction scores alongside your internal hotel guest surveys.
It should be easy to identify discrepancies and commonalities to pinpoint areas for improvement. It's a valuable starting point.
Tap Into Your I Prefer Loyalty Ambassador
The role of each I Prefer Loyalty Ambassador not only involves promoting our loyalty program but also actively engaging with guests to ensure their needs are met and their expectations are exceeded.
Utilize Ambassador Insights: Engage with your Loyalty Ambassador to identify enhancement opportunities for your property. Tap into the best practices shared within the I Prefer Pioneer community on our learning platform (training.iprefer.com).
Act on Member Feedback: Feedback received from your guests, and I Prefer Members is valuable. Guests are not simply sharing feedback but truly giving you insight into how to provide exceptional service.
Take the time to respond to each guest regardless of what the feedback may be. While this may seem daunting, making it a usual cadence throughout the week will keep you up to date on responses.
Take the time to respond to the guest promptly, it makes a positive impact.
When responding to the guests, keep in mind that taking the time to respond will show the guest you care and will create a loyal customer.
Extend Feedback Channels: Apply this practice not only to I Prefer surveys but also to in-house guest surveys, Trip Advisor reviews, and social media feedback. Seize these platforms as opportunities to thank guests for their valuable feedback and demonstrate an ongoing commitment to enhancing service for them and future guests.