IQA employs two key tools to comprehensively assess guest experience, hotel quality, and online reputation: Professional On-Site Evaluations and a Customized Online Reputation Management Platform.

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Professional On-Site Evaluations:

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These evaluations are grounded in Collection-specific criteria that highlight key I Prefer touchpoints. Conducted anonymously by third-party consultants, the evaluations include a comprehensive review of service interactions, product quality, condition, and cleanliness during a one- or two-night stay. After check-out, the consultant will request a debrief with the General Manager and key department heads, including a room walk-through.

While the evaluation process is open to questions, consultants do not have access to the final score or scoring details. This information is emailed directly to the property post-evaluation and can be accessed through the TrueView Platform.
   
These evaluations are valuable for training, helping your team identify areas for improvement and recognize strengths. By providing actionable insights, these evaluations motivate and inspire team members to elevate their performance and deepen their understanding of I Prefer brand standards.

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Customized Online Reputation Management (ORM) Dashboard:

Updated 24/7, this dashboard provides continuous insight into guest experiences by monitoring reviews and social commentary across over 100 online platforms.

Actively engaging with customer feedback through the ORM dashboard allows your hotel to improve rankings, outperform competitors, and enhance guest loyalty. Real-time access to satisfaction metrics enables prompt responses and a lasting impact on both current and potential guests. This proactive approach drives positive reviews and contributes to your hotel’s ongoing success.

Note: This is distinct from your I Prefer Member Satisfaction Score.

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TrueView Platform:

In addition to the key measurement tools, member hotels have 24/7 access to TrueView, a dynamic inspection reporting platform developed in partnership with our third-party consultants. TrueView is an essential resource for managing and enhancing your property adherence to I Prefer criteria, offering tools to view on-site inspection results, perform self-assessments, and access historical data.

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TrueView Platform Features:

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1. Reporting& Analytics
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Review and TrueView’s Reporting & Analytics feature offers interactive dashboards that allow you to:

• Review and analyze inspection results with a focus on I Prefer criteria, providing a clear understanding of your property's performance.
• Access both historical and current evaluation reports, enabling you to track progress over time and pinpoint areas that require attention.

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2. Self-Assessment Module

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The Self-Assessment Module empowers you to:

• Conduct interim evaluations between Preferred inspections, helping you maintain continuous alignment with I Prefer standards.
• Target specific departments or touchpoints that directly impact guest satisfaction, using insights from online reviews and guest feedback.

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3. Collection Criteria

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For daily operations, TrueView enables you to:

• Download user-friendly checklists outlining essential I Prefer touchpoints by department, ensuring your team consistently meets and exceeds brand standards.

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4. Getting TrueView and ReviewPro Access:

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Once your hotel joins the IQA program, access to your IQA tools becomes available.

‍To request your property user logins please contact: IQASupport@preferredhotels.com

Users will need an active PreferredNet account to link to the IQA platforms.

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‍To request a PreferredNet account please contact:preferrednet@preferredhotels.com

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For more information on TrueView’s Reporting & Analytic features please visit this link here.